GEO & AI Strategy

SEO focuses on ranking in Google search results. GEO targets getting your brand mentioned and recommended in AI platform responses from ChatGPT, Perplexity, Gemini, and others. Because AI platforms look at different signals, it's a separate optimization discipline.

AI platforms answer billions of questions every week. Users increasingly turn to AI for product recommendations, service comparisons, and information. If AI isn't recommending you, you're missing out on reaching those potential customers.

Each platform has its own algorithm, but common signals exist: mentions in trustworthy sources, structured data (schema markup), E-E-A-T signals, fresh and high-quality content, and correct technical infrastructure (robots.txt, llms.txt). Pleqo's audit measures exactly these factors.

First, run a GEO Audit in Pleqo to see where you stand. Second, fix the low-scoring technical factors (robots.txt, schema markup, llms.txt). Third, use Content Writer to create content in formats that AI platforms want to cite.

Each AI platform has its own crawl frequency and they don't publicly disclose it. Generally, update cycles range from weeks to months. Having your robots.txt and llms.txt files configured correctly is essential for AI crawlers to access your site.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's Google's quality evaluation framework. AI platforms also look at these signals when selecting sources. In Pleqo's audit, E-E-A-T is scored as a separate category.

Connect GA4 (Google Analytics 4) to Pleqo to track AI visibility data alongside your organic traffic data. GA4 integration is available on Pro and Business plans.

As AI visibility increases, your brand is expected to be mentioned and cited more often in AI responses, which can drive indirect traffic. However, it doesn't guarantee direct clicks — users need to click the link in the AI response or search for your brand separately. With GA4 integration, you can observe this relationship through your own data.